Staff

Edison will be managing the pre-owned vehicles for all 3 locations, pre-owned Sales Mangers in all 3 locations will report to Edison. Over the past 33 years Edison has been involved in Management and Sales (Retail and Wholesale) of Exotic and super sport European Automobiles such as: Ferrari, Lamborghini, Rolls Royce, Bentley, Porsche, Aston Martin, Maserati, Lotus, Land Rover, Jaguar, Mercedes Benz and BMW. He has been closely involved with day to day market evaluations of all vehicles based on local demand and supply. Most importantly Edison prides himself as transparent, professional and trustworthy in every transaction.

Osmar, or "Ozzy" as he is referred to by his colleagues, is the Finance Manager at Volvo Cars Palo Alto. After starting his career here as one of the top sales consultants, his motivation and drive quickly elevated him into the management team. It is his job to work diligently building relationships with our banking partners in order to provide all of our customers with the best financing options available. When he is not working, Ozzy likes to spend time outdoors or going to movie nights with his wife and two sons. 

Ken has spent 31 years in the automotive industry and thoroughly appreciates working with a product that has the history and quality of Volvo and being a Volvo owner himself for over 35 years. His background includes experience in new car sales and tire store management, which gives him a good perspective of how parts and accessories fit into the life-cycle of your car. Ken makes sure he stays on top of new technologies and pays attention to the details that make the difference between good service and great service.

Brandi, a 20 year employee in the automotive field, started out at our mother store and has since fallen so in love with our company that she can't imagine herself anywhere else. She enjoys working with numbers and has a brain that works like no other. In addition, she says that it is interesting to learn about new exotic brands and is always ready to take on another challenge as she is simultaneously the office manager at our sister store Volvo Plato Alto.  Super woman as she is, she is also a mother of three and enjoys hiking, swimming and reading in her spare time.

Our CEO, Tom Price, has a long history of success in the Northern California Automotive market. He always loved cars and started in the business working for Ford Motor Company for eight years. He then spent two years working for San Francisco Lincoln-Mercury, before buying an Oldsmobile dealership in 1976. From that dealership, Tom grew First America Automotive into a 30-dealership enterprise with revenue of $1.6 billion. Plans for an IPO changed when the public market cooled in mid 1999 and the company merged with Sonic Automotive, America's 3rd largest automotive retailer.

After 3 years as Vice Chairman, Tom reestablished his entrepreneurial independence and formed the Price Family Dealership Group, a collection of dealerships operated with equity partners. In 2003 he partnered with Adam to buy Toyota Sunnyvale and form PriceSimms. Ten stores later, they haven't looked back.

Tom is well-known as a classic and exotic car collector. "I began racing vintage cars 25 years ago," Tom says, "and since then I've competed in over 600 races and rallies and won 4 Ferrari-Maserati Historic Championships. The fact is, I just love driving special cars in the way they were designed."

Tom is also very dedicated to the Community and is one of the Largest Supporters in Marin County of Special Olympics and Breast Cancer.